BoAt is an India-based consumer electronics brand
established in 2015 that markets earphones, headphones stereos, travel chargers
and premium rugged cables. Imagine Marketing Services Private Limited, which
does business as boAt, was incorporated in November 2013 by co-founders Sameer
Ashok Mehta and Aman Gupta.
- INFLUENCER MARKETING:
boAt left no stone left unturned regarding influencing
people with influencer marketing. boAt has not struck the deal only with
influencers but also with celebrity endorsements, cricketers, content creators,
and even, stylists.
Celebs like Jacqueline Fernandes, Kartik Aryan,
Kiara Advani, as well as content creators like Prajakta Koli, Harsh
Beniwal, and Bhuvan Bam are on board to promote the products of boAt.
- MOBILE MARKETING:
- EMAIL MARKETING:
- Hashtag Marketing with Unique hashtags
"Hence boAt became the biggest audio brand for Gen Z as it involves continuous innovation in it's product range, also keeps introducing new products with premium quality at an affordable price."
They also initiate aggressive marketing and became one of the most used and profitable brand in the Audio tech and electronic market sector of India.