THE SUCCESS STORY OF BOAT

BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers and premium rugged cables. Imagine Marketing Services Private Limited, which does business as boAt, was incorporated in November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta. 

Source : https://www.google.com/

MARKETING STRATEGIES OF boAt

• INFLUENCER MARKETING:

boAt left no stone left unturned regarding influencing people with influencer marketing. boAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even, stylists.

Celebs like Jacqueline Fernandes, Kartik Aryan, Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam are on board to promote the products of boAt.

• MOBILE MARKETING:

Using this multichannel online marketing technique. boAt reaches out to its consumers through its mobile application, emails, and SMS marketing.

• EMAIL MARKETING:

boAt sends personalized messages to its existing and potential customers who agree to share their email to receive updates from them. They send quirky, catchy, and crisp emails. Whether it is updating the audience about a new product, offers and discounts, or communicating their message across.

• Hashtag Marketing with Unique hashtags

-#whatfloatsyourboat

-#boatheads

-#trebelwithboat

-#levelupwithboat

-#raisethebar

These are just some of the hashtags that have made the rounds on social media platforms. Making the audience chime in on the conversation.

  

"Hence boAt became the biggest audio brand for Gen Z as it involves continuous innovation in it's product range, also keeps introducing new products with premium quality at an affordable price." 

They also initiate aggressive marketing and became one of the most used and profitable brand in the Audio tech and electronic market sector of India.

BY:

Mohit Gupta 

Garveet Saini

Nisha Karki